Jorge Martin Frech JorgeMartin.Frech@mercaplan.com
Christian Andres Christian.Andres@mercaplan.com
Our history We were founded in 1987 with a clear purpose: to provide our clients with effective answers and solutions to their market concerns.
Five years later, in 1992, with the arrival of new partners, we began a phase of regional expansion that led us to consolidate a strategic alliance with Kantar in 2003. Since then, we have become their official representative in Central America and the Caribbean.
Over the years, we have grown steadily, extending our presence beyond the region. Today, we serve clients not only in Central America and the Caribbean, but also worldwide.
Our scope: solutions throughout the marketing and sales lifecycle
BrandTek
We help brands understand their performance and identify opportunities in a competitive environment, enabling them to respond quickly with winning strategies.
Innovation
We accompany the entire innovation process, from identifying potential opportunities to launching innovations.
Creative & Media
We evaluate the creative elements that drive advertising performance and provide tools to measure media impact.
Commerce
We identify key opportunities throughout the purchase journey, focusing on the moments that most influence consumer decisions.
Customer Experience
We evaluate whether the consumer experience is aligned with the brand promise to generate satisfaction, loyalty, and long-term value.
Sustainability
We accompany brands in building a sustainable positioning that contributes both to strengthening the business and to a positive impact on society.
Hispanics
We have experience in the Hispanic market in the United States.
Health & Wellness
We provide a comprehensive view of health and wellness behavior, from medication use and patient needs to understanding medical conditions.
Public & Social Development
We develop solutions focused on public opinion, social development consulting, public policy, and international impact initiatives.