Asertiva

ASERTIVA is a public affairs agency founded in 2021, the result of more than a decade of accumulated experience in environmental analysis, research, and strategy design for advocacy in public policies and regulations that impact the business sector. Its origins date back to 2006, when the firm ASES (Asesoría Especializada) was created, initially focused on corporate legal advice and representing regional trade associations and the Salvadoran private sector before the ILO and other international forums.
Over time, the company identified that organizations needed more comprehensive support that went beyond traditional legal services.
Companies required strategic intelligence to anticipate regulatory risks and strengthen their ability to influence the environment. This understanding gave rise to ASERTIVA, the first public affairs agency in the Northern Triangle specializing in regulatory monitoring, political and economic intelligence, advocacy strategy, and strategic communication.

Since its founding, ASERTIVA has accompanied leading national and international companies—from sectors such as technology, aeronautics, industry, retail, media, and others—helping them anticipate regulatory risks and build effective relationships with decision-makers.

ASERTIVA’s mission is clear: to transform information into strategy and strategy into influence. Through proactive, multidisciplinary, and systematic monitoring, the company identifies risks and opportunities that allow its clients to act before regulations generate unexpected impacts.

ASERTIVA maintains that regulatory intelligence and strategic public affairs management not only protect business operations but also contribute to the development of more balanced legal frameworks, where public and private interests converge through technical discussion and effective negotiation.

For companies operating in regulated environments—or those unaware of the risks that could affect them—ASERTIVA offers support based on anticipation, analysis, and strategy.
Its value proposition is compelling: “We protect our clients’ operations, capital, and reputation through monitoring, analysis, and advocacy strategies.”