The President of Súper Selectos, Carlos Calleja, congratulated the Government of El Salvador for its commitment to the economy, and indicated that next year it plans to open eight stores, a distribution center and an industrial food center.

Súper Selectos will double the amount of its investments in El Salvador in 2025, compared to 2024, according to the president of the chain, Carlos Calleja, during the inauguration of its 116th store in Surf City, La Libertad.
The businessman reported that this year (to date) investments in El Salvador have totaled $25 million in the opening of five stores in different strategic points of the country, however, for next year he plans to double the bet with more than $50 million as part of its investment plan, which includes eight more branches, a distribution center and an industrial food center.
“So far this year we have invested in El Salvador about $25 million in capital projects that allow us to get closer and closer to Salvadorans, there have been five openings with this (Súper Selectos Surf City) this year, and have generated more or less 2,000 direct and indirect jobs,” he said.
“For next year, we are working for an investment of $50 million with eight supermarkets, a distribution center, and also an industrial food center, and apart from that the remodeling we continue to do in the platform of stores we have,” Calleja added.
He stressed that this investment deployment reaffirms the vocation of the supermarket chain to support the welfare of El Salvador and its citizens as it has been doing since its inception, eight decades ago.
“With this we want to say that El Salvador can count on Súper Selectos and Grupo Calleja, we believe in the country, we believe in Salvadorans, we are grateful to God and the Salvadoran people for what we have been able to build and we know that we have the responsibility to return to this country with investment and opportunities what they have allowed us to do,” he said.
On the other hand, he recognized the work of the Government of El Salvador to boost the national economy, and especially the tourism strategy of Surf City, where the 116 store was installed, and how this is leveraged through understanding and coordinated efforts of the government with private enterprise.
“It is an example of how the public sector with the private sector, articulating forces, working together can build something very important for El Salvador, as is this project of Súper Selectos and the shopping center […] It is the only way we are going to move El Salvador forward and build the country we all want,” he stressed.
In this regard, the Minister of Tourism, Morena Valdez, highlighted that Surf City represents a pole of economic development that currently attracts 30% of the tourists arriving to the country.
The official mentioned that investments such as those developed by Grupo Calleja not only benefit tourists, but also have an impact on the lives of hundreds of people who live in areas surrounding the projects and who have access to jobs through them.
“Jobs are being generated, and that is what we need most, we are making a great effort together with the private sector to insert more young people in our entire value chain of the tourism sector and what better way to do it through this type of projects,” said the official.
Source: Diario El Salvador